Who we Are
Refreshingly Human Refreshingly Human
Brains from the
Biggest brands
Pam Brewington Business Director & Founding Partner
Pamela Brewington is Co-Founder and Business Director at Gravity, with more than 20 years of experience in business development, strategic planning, and branding for leading global and local companies. She has partnered with major brands such as Procter & Gamble, Visa, McDonald’s, and Walmart, and has led initiatives across industries including automotive, financial services, retail, and pharmaceuticals.
Her expertise spans branding and marketing strategy, consumer insights, and entrepreneurship. She has developed and implemented communication strategies, launched high-impact advertising campaigns, and built value propositions that strengthen growth and reputation.
Over the past seven years in the U.S., Pamela has launched and scaled businesses in Denver and Boulder, including Omnifique, Aymaru, The Boulder Home Collection and Tarylen, all recognized for premium service and strong brand identity.
Her executive training includes programs at Northwestern (Kellogg), Stanford, Wharton, and the University of Michigan, as well as international studies in social innovation and entrepreneurship.
Beatriz Silva Bañados Research Director & Founding Partner
Beatriz Silva Bañados is Co-Founder and Market Research Leader, with deep expertise in both qualitative and quantitative methodologies applied across local and international markets. A Marketing Psychologist from the Republic University of Chile, she was awarded the Academic Excellence Prize from the School of Psychology, underscoring her commitment to rigor and innovation in research.
Her experience spans a wide range of techniques—focus groups, ethnographic studies, in-home visits, shop-alongs, surveys, workshops, and advanced AI tools—allowing her to uncover insights that go beyond data to reveal the deep motivations driving consumer behavior. She has applied these methods to studies in branding, positioning, advertising, product testing, consumer journeys, and category habits.
Beatriz trained at the prestigious Censydiam Institute in Belgium and is certified in the Zaltman Metaphor Elicitation Technique (ZMET), bringing a unique capacity to translate subconscious drivers into actionable strategies that inspire growth and brand connection.
Amparo Urmeneta Managing Director, Strategy & Founding Partner
Amparo Urmeneta is Co-Founder and Director of Management, with over 15 years of experience leading marketing and communication strategies that help brands stand out and connect authentically with their audiences. A Publicist from the Universidad de Santiago de Chile and Multimedia Designer from INACAP, she combines strategic vision with creative execution to design high-impact campaigns, brand narratives, and value propositions that inspire loyalty and growth.
Her expertise spans advertising, integrated communications, and brand development, with a focus on turning complex ideas into clear, actionable strategies. Amparo’s unique strength lies in blending analytical rigor with creative storytelling, enabling companies to define their positioning and build long-term relevance in competitive markets.
As a founding partner, she is central to shaping the firm’s culture and driving results, ensuring that every project delivers both measurable impact and a distinctive emotional connection.
Juan Pablo Schiattino Creative Director & Founding Partner
Juan Pablo Schiattino is Co-Founder and Creative Director, with extensive experience in corporate identity, communications, and branding, both in Chile and abroad. A Graphic Design graduate from IncaCea de Viña del Mar with a diploma in Graphic Design and Digital from the Pontificia Universidad Católica de Chile, he has built a career at the intersection of creativity, strategy, and cultural insight.
Beyond his agency work, Juan Pablo is the Territorial Director of ChileDiseño, where he has organized Design Encounters across multiple cities in Chile, fostering dialogue and collaboration within the industry. He also serves as a faculty member in the Visual Identity Design program at DuocUC, shaping the next generation of designers.
As a founding partner, Juan Pablo brings a strong vision for brand storytelling, blending creative excellence with strategic depth to craft identities that are timeless, distinctive, and culturally relevant.
Support Team:
Evelyn Chavarriga – Chile – Research
Karla Fernandez – Colombia – Assistant
Brandon Brewington – Spain – Tech